The survey results startle, and pose many questions that must be answered. Take this paragraph below and you’ll shake your head in disbelief.
“According to a new study by ING, as much as 68 percent of Black women say they
buy what they want in a good or bad economy. A staggering 41 percent say they
feel guilty about how much they spend on expensive brands.”
“Among the Black women surveyed, 66 percent say they own a retirement account,
compared to 79 percent of all other women; 28 percent say they own individual
stocks and bonds, compared with 52 percent of all other women; and 23 percent
say they own mutual funds, compared with 39 percent of all other women.”
But in this case if the sole (no pun intended) purpose of the purchase was to keep those feet from being tougher than ice, couldn’t the cheaper ones have worked? And what happens when the regular source of income suddenly vanishes (see the The "At-choo" Effect) and then what .. the fridge can’t be filled?
Clearly, no boots are edible so in shaky times like these it should be unanimous that finances trump fashion. Even Ms. Bradshaw would agree.
But how? How do you instantly change those habits when it’s been so long it’s become you? Be afraid no more as the nerdy girls will ensure you budget without looking budget during this ‘meltdown.’
For now, here are important tips to help you from being a member of scary statistics:
It saddens me to think there are women who’d struggle trying to define what a mutual fund is. From the ashes of financial dependency should have risen greater levels of financial smarts amongst women yet it’s never too late.
So fear no more ..








