Gucci goes GREEN!

CNN is reporting that the Gucci Group is going green with the launch of their eco-centred movie entitled “Home”, and shot by French aerial-photography specialist Yann Arthus-Bertrand.

The movie is being sponsored by Gucci’s parent -- France’s Pinault-Printemps-Redoute (PPR)Group -- headed by Salma Hayek’s new husband Francois-Henri Pinault. PPR has collaborated with Google to stream the high-definition movie on YouTube for 10 days beginning 5 June 2009. (U.S. residents can catch the film on Fox and the National Geographic channel.)

I must say that I love the direction the Gucci Group is heading in, and I wonder how many of their philanthropic efforts have been inspired by Salma’s contributions as a longstanding activist for women and children’s rights through partnerships with UNICEF and other global organizations.

This is yet another reason why Gucci is not only my FAVOURITE luxury brand of all time, but also the biggest selling brand in the world…………….. I have nothing but a deep, sincere admiration for the genius that is Frida Giannini!

Frida is currently the creative director for the entire brand, responsible for designing men's and women's accessories.

Yup, even Time magazine thinks she’s BAD … definitely a Nerdy Girl I’d love to meet!!!
xx